If you are a small business, there is a good chance that you have a product that you need to sell. The problem is that you have to figure out how to package your product to make people want to buy it without the huge marketing team and product design specialists that larger firms have. Here are some tips for making sure that your products look amazing without the large corporation package design budget.
1. Focus on Being Concise
As a small company, you are not going to have the instant brand recognition that larger companies can fall back on. A company that everyone knows has the luxury of being able to create ambiguous packaging that might not be super clear as to what is inside but know that all of the people who pass by will immediately recognize the product for what it is. People have not heard of your product and you don't have that luxury.
Make sure that your packaging either shows what's in it through a clear protective film or plastic or has a picture of what is inside of it on the front. This will allow you to avoid any ambiguity about what you are selling and make your customers feel more confident about choosing your product for the first time.
2. Consider How Your Product Will Look Online and In Stores
If you have an online shop, you need to design your product with the thought of trying to take a great picture of it and make a thumbnail image that will attract clicks. If you have a brick and mortar store, you need to make sure that your product will look good on the shelves and is stackable or easy to hang on a hook. If you have both a brick and mortar store and an online store, you need to consider both. Sometimes having a beautiful white box with an image of your product on the front is the way to go. It's simple and will look good both online and in stores.
3. Trade Exposure for a Service
Even if you don't have a huge package design budget, you can still talk to experts. Find a startup company that specializes in package design that needs both funds and exposure. Offer to pay them whatever your budget is, even if it is below their rate. Supplement the offer by allowing the package design firm to put their name on your package on the back or in some other discreet spot that will give them some exposure. Smaller businesses can help each other by trading exposure for a service.
For more information, talk to a company like Contempo Card that specializes in package design.